Denver Real Estate Photography Company

This business is under a letter of intent until June 10th, 2024.  If you fill out the NDA below, I will let you know if it falls through. The business was started in 2002, is home based, and has a single owner who is also the manager who only works 22 hours a week because of the automated logistical software used to manage online ordering & payments, shoot scheduling, photographer calendars, content delivery and shoot follow-up reviews.

 The 2023 revenues were 1.16M with earnings of 184K which is higher than 2022’s earnings of 168K.

The business provides high-definition photography, 3D tours, aerial photography & video, single property websites, listing marketing toolkits, etc to help Realtors sell their listings and other business owners to showcase their businesses.  He offers several choices of packages to his customers who are mostly repeat customers.  85% of his total revenues are recurring which is one of the big benefits this company offers since it reduces risk to a buyer and ensures that the day after the closing this business will not change.  This is partially because the company has a Google 4.9 Star rating and has a lot of photographers with their own ratings to pick from.

  The new owner doesn’t need any photography skills or experience and it will be easy for the current owner and the software he uses to train him/her.  Since the customers schedule what service(s) they want online and the software picks a photographer and schedules the appointment, it leaves the owner time to grow the business.   There are no licenses or certifications required for this business.

 The business provides service(s) that buyers of real estate now expect to learn about the details of target properties saving them time while increasing the chance that the Realtor gets the property they represent sold while also earning a strong review from their clients.   There are statistics that show using a professional photographer/videographer increases the success rate for Realtors.

The owner is retirement age and doesn’t actively solicit new business which is proven by the business currently spending less than 1% of its revenues on advertising.

The majority of the independent contractors have been providing services for over ten (10) years and have a strong desire to work with the new owner to help facilitate continued growth and income stability.  The contracted operations specialist has been providing systems, web development and client support for over seventeen (17) years.  This contracted operations support specialist acts as a buffer between the owner and clients/photographers allowing the new owner to focus strictly on business development and growth. This is one of the reasons that the current owner only works 22 hours a week leaving the new owner time to focus on growth.  The company has 10 independent photographers/videographers who are 1099 contractors paid per completed task making this a very efficient business.

There are many ways to grow this company.  Adding inexpensive online advertising taking advantage of the company’s 4.9 Google star rating.  Increase the area that the company currently provides its services because there are no barriers to this, which is important to understand.  He finds both Realtors/Customers and Photographers/Videographers online and once they are in his system, they can schedule themselves.  Add new industries and customers.  For example:  A cabinet or stone or remodeler or homebuilder or remediation company or interior designer or restaurant or all types of Google tours or individuals wanting to list boats/planes/cars/etc for sale, or ????.   There is an unlimited number of businesses who want to show what they have done in the past to impress potential customers to increase business.  The software that he uses can handle the growth easily.  The new owner can also go out and meet the owners or sales managers of real estate companies and offer to buy donuts or lunch to get 15 minutes of company meeting presentation time.  Many real estate firms have lists of preferred vendors that the new owner can work to get on which the 4.9 Google rating should help with.  As big and successful as this company is, there are an estimated 38,000 Realtors in Colorado and this company only has a small fraction of them as clients.  The business averages 24 revenue generating services a day and can handle an almost unlimited amount.  The Seller has a 16% profit margin which is above average for a service industry BUT he hasn’t raised prices in a long time.

 The sales price is 490K. This can be either a “stock” or an “asset” purchase since it is an S-Corp.  It is being priced as an “asset” purchase which means that the owner will be keeping his cash and accounts receivables and will pay off any debt which there currently is none. This business should qualify for a standard SBA loan.  The Seller will consider offers of 90% or more paid to him at the closing.